Running a MLM business as a full time college student
As a full time student pursuing a masters degree in library science while running my MLM business I face some unique challenges. These challenges are further compounded by the fact that I chose to start my business the same day that I moved half away across the US to a new city, in a new state and in a completely unfamiliar environment. Because I didn't grow up in the city where I live and because I have only lived there a short time, I know almost no one and I am still becoming familiar with the city. It is also a challenge because I don't have a warm market or any contacts that live in the state where I am located. This creates a problem when attempting to do fundraisers, and home parties. Furthermore, I am very busy with my studies as well as a few part time jobs thus my time is extremely limited. I have therefore, brainstormed and developed some creative and unusual ideas as to how I can promote my business given my limited time and unique circumstances.
- 1. Try to use the phone and direct mail whenever possible. I have had to face the fact that I simply can't run all over town all the time and therefore if I can avoid going in person then I need to. At the same time certain aspects of my business are more effective when done in person. Knowing when I must go in person and when I can use mail and the phone is a constant battle and one that I am still learning and fighting.
- 2. I wear buttons with catchy expressions on them on all my clothing to attract attention and encourage conversations with strangers.
- 3. I always carry business cards and brochures with me and when possible samples of my products to give away or sell.
- 4. Leverage your time. I have gone to yard sales and offered a free product in exchange for collecting leads and passing out business cards. I have also done something similar in hair salons, fitness centers, massage therapy centers, and other businesses.
- 5. I have a sign posted on my apartment door.
- 6. I put business cards in all of my outgoing mail including junk mail with a prepaid envelope.
- 7. Pick up the phone and call everyone possible. I have called nonprofits, schools, groups, convention centers, and anyone else I could think of to gain information about retailing my products, doing fundraisers and shows etc.
- 8. Realize that the Internet is your best friend. I have hosted online parties, used instant messaging, written articles and posted them online and a host of other online activities in order to increase my out of town business.
- 9. If you have a special talent or knowledge of a certain subject, you can create free worksheets or a free e-book, include your ad and post these on the Internet. In my case, I have masters in French Literature and I have taught French and created learning activities and so I have posted these on the web to generate interest and create credibility and familiarity with my name and person.
- 10. I think of new ideas on a daily basis. I don't always act upon all of them but at least I keep my mind active and searching for new ways to promote my products.
- 11. Who do reps in other companies know? Why not do joint parties and open houses with them? You will meet local people you wouldn't otherwise meet
I have also had to force myself to face certain facts of life given my circumstances:
- 1. I will never have the time I would like, so I must take full advantage of the time I do have.
- 2. Because I'm a student I have to accept the fact that I will not be able to grow my business at the same pace that someone who works the business full time will be able to.
- 3. Because my money is extremely limited, there are certain things I can't do but there are many opportunities which are either free or almost free.
- 4. Organization is at a premium. If I am to accomplish anything with my business I must practice good organization skills.
- 5. Many people especially other students will think that I am crazy or that I don't know what I am doing but I can't let their opinions bother me. I know what I want and I will get it.